Digital Transformation in Latecomer Industries: CIO and CEO Leadership Lessons from Encana Oil & Gas (USA) Inc
نویسندگان
چکیده
Unlike digitally savvy banking and retail industries, oil and natural gas businesses are latecomers to digitization. With large capital investments in complex industrial operations, firms in latecomer industries are seeking ways to cut costs and become responsive to market demands. Executives in oil and natural gas companies are facing unprecedented pressure to cut costs due to market turbulence and need advice on how to undertake digitization; organizational changes needed; who should lead the digitization effort; and the role of the chief information officer (CIO) in executing a digital strategy.
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عنوان ژورنال:
- MIS Quarterly Executive
دوره 10 شماره
صفحات -
تاریخ انتشار 2011